The Data Driven Innovation programme is an exciting new initiative. We've created this resource to help explain what it is and highlight its significance to you as a student. What is the Data Driven Innovation programme? The Data Driven Innovation programme is a core part of the City Region Deal. It's a collaborative initiative between the University of Edinburgh and Heriot-Watt University to improve the data-literacy of the population and develop innovative products and services through the use of data. We are in an age where data is 'the new oil' and has immense value...Edinburgh is carving out a niche in data science. David LeeThe Scotsman Edinburgh is home to five 'hubs' of the Data Driven Innovation: Image The Bayes Centre Easter Bush Campus Edinburgh Futures Institute The National Robotarium The Usher Institute These hubs are working together with industry and schools at the University to educate and employ the next generation of graduates. The job market is rapidly shifting and the DDI is one step in equipping graduates to deal with increasing levels of automation. We've consulted with leading people in each of the 10 sectors to find out what skills you need to develop in order to benefit from the many opportunities it will bring.